If you are an entrepreneur or marketer, and you want to extend your business’s reach, the best thing you should do is create a website. Creating a website will not only extend your reach online, but it would also build some amount of trust in your customers. A website makes your business look very professional and serious.
The problem with most people is that they think creating a website requires lots of money and time. On the contrary, you don’t need lots of money to create a website. Website creation has been made simpler than ever. The fact is that you don’t even need to be a pro before you can design your website.
To create a website, you need to follow four steps.
- Register your domain name. Your domain name is one of the most important things you should have when creating your website. Your domain name should be able to summarize what your brand is all about or what products or services you offer. You should make sure that your domain name is short and catchy because it would be used for your email address. If you want to register your domain name, you need to get a domain registrar and pay a fee.
- Find a web hosting company. You will need a web hosting company to get your domain name on the internet. Most but not all of the domain name registrars offer web hosting services. Hosting companies can also provide you with multiple email address. However, the fees for the web host depends on how large your website and traffic is.
- Prepare your niche and content. If you already have a business and you want to launch your website, this is not for you. But if you just want to start a business or website, you should know your niche. It is easier for you to build content when you know your niche. Don’t make the mistake of doing everything; you should be specified in one thing. After you know your niche, you should write lots of contents. Writing lots of content will also extend your reach online.
- Build your website. You can build your website yourself. There lots of website publishing package that you can use to build your website. However, you must design your website so it can be easily used on smartphones and other mobile devices.